Privacy Policy

Last updated: July 2, 2026

FREDS SWIM ACADEMY USA INC. ("SWIMTRAINER USA," "we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose and protect personal information when you visit our website, contact us, place an order, or interact with our services.

Personal information we collect

We collect information you provide directly, including name, email address, phone number, shipping and billing address, order details, messages you send us, and customer support communications. Payment card details are processed by our payment providers and are not stored on our servers.

We may also collect basic technical information such as IP address, browser type, device information, pages viewed, referring pages, approximate location, and cookie preferences.

How we use information

Process orders, payments, shipping, returns and customer service requests.
Operate, secure, personalize and improve the website.
Send transactional emails and, where permitted, marketing communications.
Measure website performance and understand customer interest after consent where required.
Comply with legal, tax, accounting, fraud prevention and safety obligations.

Cookies and analytics

Essential cookies are used to keep the store, cart, checkout and consent settings working. Analytics or marketing cookies are only activated after you give consent through the cookie banner. You can change your choice at any time from the Cookie Settings link in the footer.

Do Not Track and privacy signals

Some browsers offer Do Not Track or similar privacy signals. Because there is not one consistent industry standard for responding to every signal, our website may not respond to all Do Not Track settings. Where required by applicable law and technically supported, we honor recognized opt-out preference signals such as Global Privacy Control for sale or sharing choices.

Third-party tracking

Other parties may collect information about your activity over time and across websites when analytics or marketing tools are enabled. We use non-essential analytics or marketing tools only after consent where required.

How we disclose information

We may share information with service providers that help us run the store, including payment processors, shipping providers, website hosting, email, fraud prevention, analytics after consent, and professional advisors. We do not sell personal information for money.

GDPR privacy rights

If you are located in the European Economic Area, United Kingdom, or Switzerland, you may have rights to access, correct, delete, restrict, object to processing, withdraw consent, and receive a portable copy of your personal data. Where processing is based on consent, you may withdraw consent at any time.

California privacy rights

California residents may have rights under the CCPA/CPRA to know what personal information we collect, request deletion, correct inaccurate information, opt out of sale or sharing, limit use of sensitive personal information, and not be discriminated against for exercising privacy rights. We do not knowingly sell personal information.

Children's Privacy

Our website is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe your child has provided us with personal information, please contact usa@swimtrainer.com and we will delete it.

Data retention and security

We retain personal information for as long as needed to provide services, meet legal obligations, resolve disputes and enforce agreements. We use reasonable administrative, technical and organizational safeguards, but no website or transmission method can be guaranteed completely secure.

Changes to this policy

We may update this Privacy Policy from time to time. If we make material changes, we will update the date above and provide additional notice where required by law.

International transfers

Information may be processed in the United States and other countries where our service providers operate. Where required, we use appropriate safeguards for international transfers.

Contact us

To exercise privacy rights or ask questions, contact us at usa@swimtrainer.com or FREDS SWIM ACADEMY USA INC., 3919 30th Street, San Diego, CA 92104.